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The Importance of Cross Browser Testing

Last updated:
1.23.2025

In today’s digital world, people use apps on many different devices, operating systems, and browsers. Making sure users have a smooth experience across all these platforms is crucial for businesses to stay competitive. Cross-browser testing is now a key part of modern development. It helps teams find and fix problems like layout issues, broken features, or slow performance before users are affected. Let’s look at why cross-browser testing matters and explore tools that make it easier to get the job done.

Why Cross-Browser Testing Matters

  1. Diverse User Base
    Your users access your application using different browsers like Chrome, Firefox, Safari, and Edge. Each browser displays web pages differently, which can cause inconsistencies in design, functionality, or performance. Cross-browser testing makes sure your application looks and works the same, no matter which browser or device users choose.
  1. Increased Customer Satisfaction
    Few things frustrate users more than broken layouts, unresponsive buttons, or slow performance. A recent study shows that 88% of online shoppers are unlikely to return to a site after a bad experience. Issues like these can increase bounce rates and reduce revenue. Cross-browser testing helps businesses catch and fix these problems early, leading to happier customers and greater loyalty.
  1. Improved Accessibility and Inclusivity
    Cross-browser testing ensures your application is accessible to everyone, including users with disabilities who depend on specific browser settings or assistive tools like screen readers or voice recognition software. This not only improves the user experience but also shows your commitment to inclusivity.
  1. Compliance with Standards
    Modern web applications must meet certain standards, such as WCAG (Web Content Accessibility Guidelines) for accessibility and GDPR (General Data Protection Regulation) for data privacy. Cross-browser testing helps find and resolve any compliance issues caused by browser-specific behaviors.

Tools for Efficient Cross-Browser Testing

Implementing cross-browser testing can feel overwhelming without the right tools. Thankfully, there are several options to make the process easier:

BrowserStack
BrowserStack is a top cloud-based testing platform that lets developers test their apps on over 3,000 real devices and browsers. It supports both manual and automated testing, making it a great choice for teams of all sizes.

Key Features:

Sauce Labs
Similar to BrowserStack, Sauce Labs offers a cloud-based testing environment. It allows teams to run automated tests across many browser and device combinations, ensuring compatibility.

Key Features:

CrossBrowserTesting by SmartBear
This tool focuses on live and automated testing on real browsers, devices, and operating systems. It also includes visual testing features to quickly spot layout issues.

Key Features:

LambdaTest
LambdaTest is a powerful tool for simplifying cross-browser testing. It supports over 2,000 browser and operating system combinations and offers features designed with developers in mind.

Key Features:

Best Practices for Cross-Browser Testing


To make cross-browser testing as effective as possible, follow these best practices:

  1. Define Testing Scope: Focus on the most important browsers and devices based on your audience's preferences. Testing every conceivable combination can be daunting and cost prohibitive.  
  1. Automate Where Possible: Use automation tools like Selenium or Playwright to streamline testing. This is more important as the audience grows, because the combination of devices and browsers become time consuming to test manually.  
  1. Test Early and Often: Add cross-browser testing to your CI/CD pipeline to find and fix problems early in development.
  1. Prioritize Accessibility: Include accessibility testing in your cross-browser strategy to create an inclusive experience for all users.


Cross-browser testing is essential for delivering high-quality applications. Ensuring your app works perfectly across all platforms creates a smooth user experience, improves customer satisfaction, and reduces expensive post-release fixes. Tools like BrowserStack and Sauce Labs make testing faster and easier, allowing your team to focus on building great software. Start using cross-browser testing in your development process today to stay ahead of the competition.

Lunavi can help your organization by leveraging the above best practices. We’ve got a proven testing framework, years of experience determining the right subset of device and browser combinations to test, and can help guide you every step of the way. Contact us to learn more!  

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